Team Activity
Build Empathy
empathy cards
The next wave of internet users has unique needs and context
Step 1
Invite relevant team members and stakeholders to attend a one-to two-hour meeting. Let them know that the goal of your meeting is to build empathy and understanding for a new type of user.
Step 2
During the meeting, spread a deck of User Context Cards on the table in front of the group. Read, discuss, and reflect on the cards together.
Step 3
Select a few questions to discuss together:
  • Do any of these cards feel relevant to our product?
  • Have we done any existing research that adds more texture to any of the cards?
  • Which of these cards feels most surprising?
  • What’s missing from this deck of cards?
  • If we could wave a magic wand and update our product to do a better job with one of these cards tomorrow, which card would we pick?
Goal
Build empathy and understanding about your users among key stakeholders
Time
1-2 hours
Attendees
Key team members and stakeholders
Materials
Download the Cards